The logo design  is the starting point of where to invest more resources to the creation and development of a strong brand.
The core identity is instead the most profound and spiritual of the brand: in it identifies the "core" of the company, ie the core, which is generated by the values โ€‹โ€‹of its founders, gives rise to the vision and mission.
The realization of the brand is definitely among the activities that require more attention and professionalism.
For these reasons, the agency plans an early stage of analysis, within which the staff gathers as much information about the company, as well as conducts investigations relating to competition and the market, to get to the realization of the brand, it's like a genuine leather of which the company can get dressed and mirror.